06
The Noor (Sinpaş Kızılbük)
Brand / Marketing / Digital Product

My role
- Marketing Strategy
- Brand Development
- Sub-brand Ecosystem
- The Noor App — Concept to Launch
Brand development, sub-brand ecosystem and The Noor App.
Overview
I worked on marketing strategies and brand development for The Noor Hotels & Resorts under Sinpaş.
The Brand
The evolution of The Noor Hotels & Resorts — extended through The Noor Avenue and The Noor Cafe into a broader sub-brand ecosystem.
- The Noor Hotels & Resorts
- The Noor Avenue
- The Noor Cafe


The App
I was involved in The Noor App from concept to launch — as the digital product face of the brand ecosystem.
- Concept
- Development
- Launch



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