Selectum Hotels & Kremlin Palace

Build a social presence from zero — and establish a measurable, sustainable growth model in a short window.

I established and rapidly grew a new social media account — reaching 10,000 followers in under six months.

• Social Media Strategy
• Content Strategy
• Data-driven Marketing
• KPI Management
• Agency Coordination
• Digital Communication

I led social media management and strategy across eight properties, built the umbrella account, and helped it reach 10,000 followers in a short time.

I managed corporate presentations, product and trade-fair communications, campaign ideas and brand messaging end to end — helping build a consistent voice across every touchpoint. Alongside content production, I ran operations, performance reporting and communication planning so the creative work stayed aligned with business goals.