05
Zeycakes
My role
- Brand Identity
- Logo Design
- Packaging Design
- Label Design
- Visual Language
From the brand name to the visual identity, I designed Zeycakes’ creative process from end to end.
Overview
Zeycakes took shape as a brand inspired by its founder, Zeynep Hanım, and by her approach to handmade sweets. I turned the brand name we defined together into a warm, friendly, and distinctive visual identity that covers cookies, brownies, and a range of other sweets.
Logo
Single color
The typographic logo, which reflects the brand’s warm and friendly character, was designed to stay consistent across different colors and applications.
Coffee
- HEX
- #8F6B55
- RGB
- 143, 107, 85
- CMYK
- 0, 25, 41, 44
- HSL
- 23°, 25%, 45%
Pink
- HEX
- #DFA0C9
- RGB
- 223, 160, 201
- CMYK
- 0, 28, 10, 13
- HSL
- 321°, 50%, 75%
Cream
- HEX
- #F6EFEA
- RGB
- 246, 239, 234
- CMYK
- 0, 3, 5, 4
- HSL
- 25°, 40%, 94%
Black
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
- HSL
- 0°, 0%, 0%
Used together
The color combinations carry the brand’s energetic and simple character onto different surfaces.
Coffee + Cream
Pink + Cream
Black + White
Packaging
The packaging design turns the brand’s character into part of the product experience. Color, typography, and visual elements form a unified identity.
Brownie box designs
The brownie boxes carry the brand’s color and typography onto this product’s packaging.
Label designs
The labels, adapted to the range of products, make Zeycakes’ playful and friendly identity visible on every package.
Pattern
Illustrations inspired by cookies, brownies, and other sweets form a repeating pattern language particular to the brand. This system supports visual consistency across different applications.
Related services